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Appendix II

POSITION DESCRIPTION

Job Title: Executive Director of Sales and Business Development Reports to: Chief Executive Officer Department: Management

Band: E1 Company: BIGFUNDR Location: Singapore

The Executive Director of Sales and Business Development plays a critical leadership role in driving the company's growth and expanding its market presence. This individual is responsible for developing and executing strategic sales plans, identifying new business opportunities, and building strong relationships with clients and partners. The position requires a dynamic and results-driven professional with a proven track record in sales and business development. Key Responsibilities: 1. Strategic Planning and Execution:

• Develop and implement comprehensive sales and business development strategies aligned with the company's goals and objectives.

• Identify new market opportunities, target customers, and industry trends to drive growth. • Set and achieve sales targets and revenue goals.

2. Team Leadership:

• Lead, mentor, and motivate the sales and business development team to achieve high performance. • Provide training, guidance, and support to team members to enhance their skills and effectiveness. • Foster a collaborative and results-oriented team culture.

3. Client Relationship Management:

• Build and maintain strong relationships with key clients, partners, and stakeholders. • Conduct regular meetings and presentations to understand client needs and offer tailored solutions. • Ensure exceptional customer satisfaction and retention.

4. Regulatory & Compliance Management

• Ensure adherence to MAS regulations, including Risk and Compliance governance. • Ensure proper data governance, including PDPA (Personal Data Protection Act) compliance.

5. Market Analysis and Research:

• Conduct market research to identify emerging trends, competitive landscape, and potential business opportunities.

• Analyze sales data and performance metrics to make informed decisions and optimize strategies. • Stay updated on industry developments and best practices.

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6. Business Development:

• Identify and pursue strategic partnerships, alliances, and collaborations to expand the company's reach and market presence.

• Negotiate and close high-value deals and contracts. 7. Reporting and Communication:

• Provide regular updates and reports to senior management on sales performance, market trends, and business development activities.

• Collaborate with other departments, including marketing, product development, and customer support, to ensure alignment and coordination.

Public

Business Development Manager (BigFundr)

Location: Singapore

Department: Sales & Business Development

Reporting To: Head of Sales / Chief Executive Officer

Employment Type: Full-time

About the Role

We are looking for a driven, commercially minded and relationship-oriented Business

Development Manager to join our growing financial services business.

The successful candidate will be responsible for acquiring new clients, developing and

managing client relationships, and growing the company’s investment client base and

assets under management.

This is a highly client-facing role suited to someone who is confident in building

relationships, has strong business development capabilities and is comfortable engaging

investors, high-net-worth individuals, family offices, professional intermediaries and other

strategic partners.

The role will involve a combination of direct client acquisition, networking, referrals,

events, partnerships and relationship management. The candidate is expected to be

proactive in identifying opportunities and converting prospects into long-term clients.

All client acquisition and engagement activities must be conducted in accordance with the

company’s internal policies and applicable regulatory and compliance requirements.

Key Responsibilities

1. Client Acquisition & Business Development

• Develop and execute strategies to acquire new clients and grow the company's

investor/client base.

• Identify and build relationships with prospective clients through:

o Personal and professional networks

o Referrals

o Networking and industry events

o Client seminars and appreciation events

o Strategic partnerships

o Professional introducers and intermediaries

• Proactively generate and qualify new leads and manage the sales pipeline from initial

contact through conversion.

• Conduct meetings and presentations with prospective clients to understand their

objectives and introduce suitable company products and services.

• Follow up systematically with prospects to maximise conversion rates.

Public

• Build a strong pipeline of prospective clients and maintain accurate records in the

company's CRM system.

• Achieve agreed monthly and annual targets for new clients, funds raised / AUM and

revenue contribution.

2. Client Relationship Management

• Establish and maintain strong, long-term relationships with existing clients.

• Act as a key point of contact for clients and ensure a high level of service throughout

the client lifecycle.

• Understand clients' needs, investment preferences and relationship history.

• Maintain regular communication with clients and keep them updated on relevant

company developments and opportunities.

• Proactively engage existing clients for repeat investments, reinvestments and

referrals, where appropriate.

• Identify opportunities to deepen relationships and increase client wallet share.

• Work closely with the Operations, Marketing, Compliance and Investment/Portfolio

teams to ensure a seamless client experience.

3. Investor / Client Conversion

• Develop a structured approach to converting leads into clients.

• Understand and communicate the company's value proposition clearly and

professionally.

• Address client questions and concerns in a timely and credible manner.

• Coordinate with internal teams on onboarding, documentation, KYC/AML and

account opening processes.

• Track conversion rates and identify areas for improvement across the sales funnel.

• Maintain a high level of professionalism and transparency throughout the sales

process.

4. Referral & Partnership Development

• Develop relationships with potential referral sources and strategic partners, including:

o Professional advisers / IFAs

o Family offices /EAMs

o Corporate networks

o Industry associations

o Accountants

o Lawyers

o Property professionals

o Other relevant professional and business networks

• Establish mutually beneficial referral and partnership arrangements within the

company's approved framework.

• Develop new channels for client acquisition beyond traditional direct sales.

• Monitor the effectiveness of each acquisition channel and focus resources on the

highest-performing channels.

5. Events & Client Engagement

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• Support and participate in investor/client appreciation events, seminars, networking

sessions and other business development activities.

• Develop opportunities to meet prospective clients through events and

community/networking activities.

• Follow up with event attendees and convert qualified prospects into clients.

• Assist the Marketing team in developing client engagement initiatives and campaigns.

• Represent the company professionally at external events and industry functions.

6. Market Intelligence & Business Development

• Monitor market trends, competitor activities and developments within the financial

services and investment sectors.

• Provide feedback to management on client sentiment, market demand and competitor

offerings.

• Identify new business opportunities and potential client segments.

• Recommend new acquisition channels, campaigns and partnership opportunities.

• Provide regular updates to management on sales pipeline, conversion performance

and market opportunities.

7. Client Retention & Reinvestment

• Develop strategies to improve client retention and repeat investment rates.

• Maintain regular engagement with existing clients, particularly around maturity,

reinvestment and new investment opportunities.

• Identify clients who may be suitable for additional products or investment

opportunities, subject to applicable requirements.

• Encourage satisfied clients to introduce suitable friends, family members and business

contacts to the company.

8. Compliance & Conduct

• Ensure all client acquisition and communication activities comply with company

policies, procedures and applicable laws and regulations.

• Observe all KYC, AML/CFT, suitability, disclosure and client communication

requirements applicable to the role.

• Use only company-approved marketing materials and product information when

communicating with clients and prospects.

• Do not make unauthorised representations, guarantees or promises regarding

investment performance or returns.

• Escalate client complaints, potential compliance issues or unusual activities promptly

to the relevant internal functions.

• Maintain strict confidentiality over client information and company information.

Head of Asset Management

Role Overview

The Head of Asset Management will lead the strategic and operational asset management function for Centurion Accommodation REIT’s portfolio across Asia Pacific and other key markets. The incumbent will be responsible for driving portfolio performance, enhancing asset value, and delivering sustainable income growth and operational optimisation across the REIT’s accommodation assets.

Working closely with the CEO and senior management team, the role will oversee asset performance, leasing strategies, asset enhancement initiatives, portfolio optimisation, and stakeholder management to maximise long-term value creation for unitholders.

Candidates with investment, transaction, REIT or capital management exposure will have an added advantage.

Key Responsibilities

Portfolio & Asset Management

• Lead and oversee the asset management strategy and execution across the REIT’s portfolio, including Purpose-Built Worker Accommodation (PBWA), Purpose-Built Student Accommodation (PBSA), and other accommodation assets.

• Drive portfolio performance through proactive asset management initiatives focused on occupancy optimisation, rental growth, operational efficiency, and income enhancement.

• Develop and implement annual business plans, operating budgets, leasing strategies, and asset-level performance targets.

• Monitor asset performance, market conditions, tenant demand, and competitive dynamics to identify opportunities and mitigate risks.

• Work closely with Operations and Property Management teams to optimise operational performance and tenant retention.

Value Enhancement & Strategic Initiatives

• Identify and execute asset enhancement initiatives (AEIs), repositioning opportunities, and operational improvement projects to enhance asset value and returns.

• Lead leasing and tenancy strategies to strengthen portfolio resilience and long- term income sustainability.

• Evaluate portfolio optimisation opportunities including redevelopment, divestment, and repositioning initiatives.

• Support sustainability and ESG initiatives across the portfolio in alignment with the REIT’s long-term objectives.

Financial & Stakeholder Management

• Oversee portfolio budgeting, forecasting, financial performance analysis, and reporting.

• Prepare and present portfolio reviews, asset performance updates, and strategic recommendations to the CEO, Board, and relevant committees.

• Collaborate closely with Finance, Investments, Investor Relations, and Capital Markets teams on portfolio planning and strategic initiatives.

• Build and maintain strong relationships with operators, tenants, consultants, service providers, and business partners.

Leadership & Team Development

• Lead, mentor, and develop the Asset Management team to build a high- performing and collaborative culture.

• Foster strong cross-functional collaboration to ensure successful execution of portfolio and strategic initiatives.

Requirements

• Bachelor’s Degree in Real Estate, Finance, Business, Economics, Engineering, or related discipline.

• Minimum 12–15 years of relevant experience in asset management, REIT management, real estate portfolio management, or property investment.

• Strong track record in managing and enhancing performance of commercial, hospitality, living sector, or alternative real estate assets.

• Prior experience within a REIT, real estate fund, developer, or institutional investment platform preferred.

• Strong financial, analytical, budgeting, and business planning capabilities.

• Proven leadership experience with the ability to manage teams and stakeholders effectively.

• Strong commercial acumen, negotiation, and communication skills.

• Self-driven, strategic, and hands-on with the ability to operate effectively in a dynamic environment.

Preferred Experience

• Experience in living sector including student accommodation, worker accommodation, co-living, BTR, hospitality, or alternative living sector assets.

• Familiarity with regional markets including Singapore, Malaysia, Australia, UK, or other Asia Pacific markets.

• Exposure to acquisitions, investment underwriting, capital transactions, or portfolio strategy would be advantageous.

• Existing industry network with operators, consultants, investors, and market participants preferred.