Head – Sales & Marketing
Overview
The Head of Sales & Marketing will lead the commercial strategy and execution for IOI Properties Singapore’s residential portfolio, encompassing high-end, luxury and branded residential developments. This role is responsible for driving sales performance, strengthening brand positioning, and delivering exceptional customer experiences.
The role requires strong leadership, deep understanding of the Singapore residential market, and the ability to engage high-net-worth individuals (HNWIs), global investors, and lifestyle-driven buyers across multiple projects.
Key Responsibilities
1) Sales & Marketing Strategy
- Develop and implement end-to-end sales and marketing strategies for residential developments - luxury and HNW-focused projects.
- Define target market segmentation, pricing strategy, unit mix positioning and value propositions aligned with each project’s concept and market conditions.
- Conduct ongoing market intelligence and competitor analysis to guide positioning and phasing strategies for inventory clearance.
2) Sales Leadership & Revenue Delivery
- Set and own sales targets, absorption rates, and revenue forecasts across project launches and phases.
- Lead, manage and mentor internal sales teams and appointed agencies to drive performance and consistency.
- Establish strong partnerships with local and international property agencies, brokers, and private client networks.
- Oversee sales pipeline management, CRM utilisation and performance tracking.
3) Marketing, Branding & Communications
- Lead integrated marketing campaigns across digital, experiential, PR, and traditional channels to support project launches and ongoing sales.
- Oversee development of all marketing collateral and customer touchpoints, including showflats, digital platforms, virtual experiences and events.
- Ensure alignment with IOI Properties’ brand standards and premium positioning, while tailoring narratives to individual project identities.
4) Customer Experience & Engagement
- Drive a high-quality, end-to-end customer journey, from first engagement through to completion and handover.
- Curate exclusive events, previews and relationship-building initiatives for HNW and priority clients.
- Establish post-sales engagement frameworks to support customer satisfaction, referrals and brand advocacy.
5) Cross-Functional & Stakeholder Collaboration
- Partner with relevant internal stakeholders to ensure cohesive alignment between sales strategies, project delivery, pricing and compliance.
- Provide strategic oversight in engaging external partners to support branded, mixed-use or lifestyle-led residential projects.
6) Governance, Reporting & Compliance
- Provide regular performance reporting to senior management, including sales progress, campaign effectiveness and forward forecasts.
- Ensure full compliance with CEA regulations and government rules, advertising guidelines and internal governance standards.
- Govern sales documentation and process control to ensure alignment for all OTP, SPA and all sales records with approved pricing, incentive and authority limits from booking through completion.
Requirements
- At least a Bachelor’s degree in Real Estate, Marketing, Business or related field.
- Minimum 15 years of progressive experience in residential sales and marketing within Singapore and/or key regional markets, with a demonstrated sales track record of delivering luxury or premium residential launches.
- Proven ability to lead and scale high-performing sales teams and agency partners, driving results across multiple project phases.
- Strong commercial acumen with deep understanding of HNW buyer behaviour, market cycles, and pricing strategies.
- Experience in branded residences and/or mixed-use developments, with established relationships across international brokers, wealth managers, family offices and private banking networks, will be an advantage.